Social media’s popularity is still growing and connecting people from all over the world. People are driven to their followers/friends/favourite blogs as they are more and more to spend time on social networks.
According to Nielsen Company Report, a global information and measurement company, today nearly 4 in 5 active internet users visit social networks and blogs.
The influence of social media and networks is then proven true and corporation should not underestimate the benefits they can bring about.
Still a fervent and enthusiast consultant for GlobalJourneys and its social media strategy, I have so far: 🙂
- elaborated a micro blogging strategy to promote GlobalJourneys marketing campaigns
- input an external wiki strategy aimed to create an attractive content about useful words needed when travelling and aimed also to gather a community and generate traffic around the brand presence on web
In this article I will tackle the last but not least objective of GlobalJourneys that is to improve communication between partners and customers through social networks using.
First of all the global travelling agency encounters issues to communicate well with its travel tour partners because of the distance. Indeed, the company has to deal and negotiate prices with people from all the continents as it provides package tour in Europe, Asia, America, Africa and Oceania. Moreover, knowing the face and interests the person you are corresponding with can be so advantageous when dealing prices.
Then, costumer’s relationship and satisfaction is also difficult to maintain for the same reasons cited above.
No need to be a genius to understand how effective social networks would be to solve those issues and improve communication between partners and costumer. 😉 According to James Watson: “Facebook and LinkedIn are the most popular but there are many niche networks on specific topics”. His reflexion made me think about how to use those niche networks for GlobalJourneys as it has its business on a specific topic: travel. I decided to focused on Pinterest and Flickr, which are may be not niche networks anymore but are focused on a specific topics: share of picture. Indeed, we can easy relate picture to travel!
For now, GlobalJourneys is present but not very active on Twitter, Facebook and Youtube. However, a lot of other social networks exist and would be relevant to use for a travel agency company.
LinkedIn: adding all the partners they are working with on LinkedIn will build a community on LinkedIn around travelling and help Global Journeys to find new partners. It will help also employees to know better who they are dealing with as they will be able to know collaborator’s interests and to build a relationship. Moreover, such a community on LinkedIn will be visible by others and potential customers.
Pinterest: the scrapbooking site is still growing in traffic, attracting more and more people. It is a very appealing network because it is visual: everyone can appreciate and discover with pictures people’s hobbies, passions and interests. Perfect for a travel agency company. Actually, Global Journeys would not to the first one to use Pinterest as a social media strategy. Indeed, Andrew Hackey social manager at G Adventures, reckons their Pinterest strategy as a success as it increased their popularity on Facebook and adds it brought also a “positive feedback coming from our customers”. Therefore, Global Journeys should also share its pictures on the Travel category of Pinterest and encourage people to repin their favorite pictures. It is also in the corporation interest to suggest its customer to follow it, they will then be able the pictures of the places they have been to with the travel agency or the places they would like to go to and may choose to travel again with GlobalJourneys!
Flickr: Flickr reputation is not to be done anymore. 50 million registered members and 80 million unique visitors. As this network is also a visual one, the travel agency could take advantage of it and share its pictures from all over the world. Then, it can create and join groups within Flickr to become more visible. Finally, to be able to be associated with the most beautiful pictures, the company can request others to add pictures to its group. Moreover, GlobalJourneys can also create pools on Flickr about future destination for instance. This will definitely engage potential costumers!
For a travel agency selling trips all over the world, it is easy to make people dream. Pictures and social networks together are a great tool that GlobalJourneys should use more. It will help the company to have more traffic on its website, to have more likes on Facebook and more followers on Twitter. In a nutshell, this strategy will appeal costumers.
May be it can work out for other companies as well? other sectors?
What do you think?
A debate/brainstorming can be raised!